The other side to drink italian

Product

Elegance in full Italian Style. A bottle shape that Invites the consumer to take the bottle from the shelf.

An Invitation.

A promise.

Aspirational positioning

It is the gateway to the craft beer. The elegant and immediate image invites to the consumption of a product that meets those who already know the category and tempts the consumers who approach craft beers for the first time.

Successful reasons

High quality, Elegant image. Distinguished taste, friendly but fullfilling.

Brand Essence

It is an ‘affordable luxury’. A craft beer that enhances both the occasions of gift that a simple evening at home.

Targets

25 / 60 years old, men and women Demanding people. Upper Middle Income, professionally engaged, curious to try something different. Image of the products they consume ia a key-point.

 

MAGNETICA – Belgan Ale

Top-fermented beer, Ale dark Belgian style. Unfiltered, not pasteurized. MAGNETIC is a new interpretation of the classic Belgian Dark Ale. Appealing and fresh, envelops the taster in a spiral attractiveness.The glass welcomes Magnetic in a red amber color with ivory foam: has complex aromas of malt and caramel that turns gently in the ripe fruit with a finish of liquorice. Its lightweight body, its great balance of flavors and not a high alcohol content, it is perfect to enjoy a moment of escape or donate unexpected emotions.

Features:

Style: Belgian Ale. Top-Fermentation.

Type of fermentation: Primary fermentation: in steel vat for 15 days, Secondary fermentation :in bottle for 30 days

Aroma : Caramel malt, ripe fruit, banana, licorice

Colour:  Amber

Alcohol content: 5.5%

Foam:   Ivory color, fine and persistent       

Bitter: Pleasant, compensated by malt note.

In bottle of 33cl and 75cl

 

Prospettiva – Golden Ale

Top-fermented beer, Golden Ale English style. Unfiltered, unpasteurized. Privately, we call it “The Optimist”: The glass is always half-full. Golden color, with a white and persistent foam. Prospettiva has a rich olfactory profile: the three hops used give the right balance between a spicy character, a fine floral aroma and a pleasant touch of bitterness. Lightweight body and easy to drink, with delicate notes of malt well balanced by a bitter cut on final.

Features:

Style: Golden Ale. High fermentation in the English style.

Type of fermentation:  Primary fermentation: In steel vat for 15 days, Secondary fermentation in the bottle for 30 days

AromaSpices, tropical fruits, hops and herbaceous.

Color :  Gold in color with orange reflections.

Alcohol content: 5.5% vol

FoamWhite, Fine, moderately persistent

Bitter: Persistent and pleasant

In bottle of 33cl and 75cl

Ellisse – Weisse

Top-fermented beer, Weiss in German style. Unfiltered, unpasteurized. Fresh and fragrant, with its characteristic glaze, Ellisse is a spring of sensations. Pale yellow, with a white and persistent foam. The unmistakeble banana scent plays a key role, well accompanied by intriguing spicy notes of carnation flowers. To the palate: Light and easy to drink, well balanced banana and spicy notes and a pleasant and refreshing sour note.

Features:

Style: Weiss. High fermentation in the German style

Type of fermentation:  Primary fermentation: In steel vat for 15 days, Secondary fermentation in the bottle for 30 days

Aroma: Intense aroma of Banana of carnation flowers, spices.

Color :  Pale yellow color

Alcohol content:  4.8% vol

Foam: White in color, Fine, moderately persistent

Bitter: Persistent and pleasant

In bottle of 33cl and 75cl